These new emojis could finally reflect that women are professionals, too
Princess or Geek: What Attracts Women to Science?
Most people seem to agree that there’s a gender diversity crisis in the science, technology, engineering, and mathematics (STEM) fields — and the situation is especially alarming in engineering and computing. What people don’t agree on is how to fix the problem.
Marketing aimed at recruiting girls into STEM tends to fall into one of two distinct categories: Let’s call them geek pride and sparkle science. The former usually has “geek” in the title and encourages people to reclaim a word that used to be synonymous with social failure, and the latter often applies STEM to stereotypically “girly” topics like princesses, makeup, and the color pink.
Appealing to women on either end of the geek-sparkle spectrum — if they’re even on opposite ends — has generated fierce debate, fueled by research, stereotypes, market demands, and frustration from women in the field.
The Geek Girl Movement
What is a geek? Sarah Grant, a volunteer who helps put together the annual Geek Girl Con, says it’s “someone who is passionate about something, anything from books to role-playing games to writing to baseball to stock-car racing.” The Geek Girl Con women would know; the event celebrates women and girl geeks and empowers them to pursue their passions, whether that’s science and technology or comics and video games. Programs as varied as the grassroots Girl Geek Dinners, the nonprofit Geekbus, and the White House’s We the Geeks are banking on the appeal of the word to help bring more women and minorities to STEM.
Do the Pros Think Geek or Pink?
Debbie Sterling, the Stanford University-educated inventor of GoldieBlox toys, doesn’t consider herself a geek. “If there’s anything I’ve learned, it’s that there’s no black-and-white definition of what engineers and tech workers should look like or be into,” Sterling says. “Many people would say I don’t necessarily fit the typical description, and I kind of love breaking that mold.”
Sterling’s toys have faced some backlash because they’re pink and involve princesses; yet they also are very popular with girls and teach concepts like torque, prototyping, and propulsion.
Read the full blog post.
Being a Woman in STEM Isn’t Easy, But Here Are 4 Tips from a Google Employee
Women are still woefully underrepresented in the STEM fields. Representation tends to be even lower for black women, who make up approximately 1 percent of the engineering workforce and 3 percent of the computing workforce.
Given these numbers, it is too rare that we come across minority women who have managed to push past the challenges and remain in STEM fields for the majority of their professional lives. Keita Wangari, a 2009–10 AAUW Community Development Grantee, is a new Google staff recruit.
Wangari’s journey to working at a top-notch tech company like Google has not been an easy one. How did she do it? It came down to four fundamentals.
1. Get over the imposter syndrome.
Wangari has been no stranger to feeling out of place or having her presence questioned. When she landed her first engineering job as a 20-something with a degree in airway science, two male engineers at the company refused to work with her. The two men were subsequently fired and, despite the incident, Wangari stayed on at the company as an engineer and even put programming skills she had acquired as a student to work by decreasing the debugging time of one of the company’s core programs by 80 percent. While this work was outside her job description, she went the extra mile to show that she indeed did belong at the company and, most importantly, that she had a lot to offer.
2. Drown out the inner critic.
Wangari says it’s important to learn to operate with our inner critic, understanding that it does not necessarily go away. “It’s a challenge,” she admits. “[Women] speak up less because we feel like we have to be right all the time — because we feel like we have to have the answers all of the time.” She had to learn to stop “mentally obsessing” about what she did or did not say in a meeting, turn off the voice inside her head, and move on. When she can’t turn off the voice in her head, it’s about “learning to operate with it.”
3. Be creative and persevere.
Wangari’s story shows that perseverance and creativity pay off. Several times in her life, she has had to employ her technological skills to get her to the next step. One such instance happened after her husband had been laid off from his job. Strapped for cash and having taken a few years off from corporate work to be a stay-at-home mom, she was forced to look for creative ways to support her family. So she started to research the websites of local mom-and-pop shops and plan site redesigns. Then, computer in hand, she would visit the locations, present the newly designed website, and offer a flat fee well below market level. Her ingenuity paid off and allowed her to keep her children in their school.
4. Continue your education!
Although Wangari recalls attending “one of the worst high schools” growing up, she always felt that she needed education to open doors for her. When she returned to corporate work after four years of being a stay-at-home mom and working from home, Wangari’s salary wasn’t what it once was and her tech skills were outdated. So she decided to pursue a master’s degree online in human-computer interaction while working full time — a degree she was able to pursue thanks to her AAUW Career Development Grant. Over the course of her master’s program, she raised her salary by $20,000 by convincing her supervisors to let her implement some of what she was learning in her classes on the job. She also used her own vacation time and funds to attend Grace Hopper conferences just to have the opportunity to network and improve her technological skills. She recalls, “During the thesis phase of my program, there were bleary-eyed mornings where I told my children I was up all night researching search interfaces and justified it by telling them, who knows, maybe one day Mommy will work at Google!”
